How to find competitors backlinks


Understanding your competitors’ techniques can be a game changer when it comes to increasing the authority of your website and rising the ranks in search engine results. Analyzing on how to find competitors backlinks is an effective strategy for this because it reveals useful insights that can boost your off-page SEO efforts.

Backlink analysis of competitors is a multi-stage process. That’s why we’ll start this piece by focusing on the first step—finding rivals’ backlinks—in order to strengthen your own backlink strategy.

Let’s now delve deep into this process together!

Should you look for backlinks from competitors?

In a nutshell, sure. Investigating competitor backlinks can reveal a plethora of information about their achievements and failures.

Consider it like peeping behind the SEO curtain to see the inner workings of their optimization efforts. You may determine which authoritative websites are endorsing them and then utilize that information to identify gaps in your own backlink portfolio. 

So, if you want to develop more backlinks to your website, researching how your competitors built and earned their backlinks is a great place to start. The core idea is that if a website links to your rival, there’s a good possibility they’ll reciprocate by linking to your site. This allows you to fine-tune your strategy and connect your efforts with tried-and-true approaches that have produced results for others in your area.

Where can I find competition backlinks?

Before you can uncover your competitors’ backlinks, you must first determine who your competitors are. Refer to our complete guide to learn how to find all of your SERP competitors.

You’re ready to analyze their backlink profiles once you’ve successfully identified five important competition websites. SE Ranking’s Backlink Finder is an excellent tool for this endeavor. This feature-rich application provides a variety of options for various levels of investigation. A broad competitor overview, a category analysis, or a page study are some examples of these modes. This adaptability enables a more concentrated and refined backlink search. 


Examine which domains connect to any website to acquire ideas for improving your backlink profile.


Let’s take a close look at this strategy by breaking it down step by step.

Enter your competitor’s domain name to receive a detailed backlink report.

The tool will display a summary of the competitor’s backlink profile, including data such as Domain Trust score, referring domain count, backlinks, anchors, and backlink toxicity.

To see all of your competitor’s existing backlinks, go to the Backlinks section and scroll down to see the list of URLs.

This list includes not only the URLs of referring pages, but also important metrics such as Domain & Page Trust score, Toxicity score, expected traffic, anchor text, target URL, link type, and more. A thorough examination of these factors exposes the quality and relevancy of each backlink, allowing you to find the most promising prospects for your link-building plan.

The program displays all active backlinks by default, with the option to view new and lost backlinks.

You can easily store the list of backlinks by exporting it.

What is the simplest technique to identify backlinks that your competitors have but you do not?

Discovering hidden jewels in your competitors’ backlink arsenal does not have to be a difficult undertaking. Here are two approaches for speeding up the process:

Make use of the Backlink Gap Analyzer.

With SE Ranking’s Backlink Gap Analyzer, you can quickly find the links that your competitors have that you don’t. Here’s a quick tutorial on how to use this tool to locate rival backlinks:

Enter your domain for comparison and enter the URLs of your competitors. You can include up to 5 competing domains. Click the Run Analysis button now. 

The program will show you all of your competitors’ backlinks that you are currently missing.

Examine the list of missing backlinks and identify prospective link building possibilities based on their parameters. Backlinks from authoritative and relevant sources that correspond with your SEO strategy should be prioritized.

With a single click, you can export your entire backlink analysis report.

Navigate to the Referring Domains tab and click on the associated page count to access backlinks from each referring domain.

Make use of Bing Webmaster Tools.

Bing Webmaster Tools is another useful tool for locating your competitors’ backlinks. This often-overlooked resource can provide useful information about your competitors’ backlinks. 

Let’s take a closer look at how to work with Bing step by step:

1 Begin by picking the and buying Backlinks section, then the Backlinks to Any Site tab.

2 Include the websites of your competitors for comparison.

3 Initially, you will find domain-level information on the Top referring domains tab that provides insights into websites related to your competitors. Select the option to view the detailed report.

4 To restrict your search, use the Show domains not connecting to my site filter. This will only show domains that link to any competitor sites you’ve added.

5 Access the links that your competition has received (but you have not) from that specific website by clicking on the URL of the referring domain.

How to find out about new mentions of competitors

Mentions are a goldmine just waiting to be discovered. If a website mentions your competition, it’s very likely that it’s also related to your site and may contain a possible backlink. This opens the door to contacting potential link builders. Here’s how to remain informed:

Use a combination of Google search operators.

To find recent mentions of your competitors, use search operators like “competitor_brand” after:a specified date. Let’s see how this method works. For example, we used this operator on Google:

After 2023-08-07, “apple”

The end result? After August 7, 2023, there will be numerous websites with references of your competitor.

Configure Google Alerts

Configure Google Alerts to send you email notifications anytime your competitors are mentioned online. Consider Google Alerts to be your personal assistant, always scouring the web to keep you updated. You will be notified via email whenever new results for your topic appear in Google Search.

Simply add a keyword to track (in our case, a competitor’s brand name), choose how frequently you want to receive alerts, fine-tune other options, and click the Create Alert button.

You’ll receive an email notification whenever one of your competitors is mentioned. This proactive technique keeps you in the loop and ready to capitalize on opportunities and convert remarks into useful high quality backlinks.

Capitalizing these mentions allows you to contact the author of the piece or the main contact on the website. You might ask whether they’d be interested in including a link to your website as well as a mention of your brand. For example, an article discussing several competitors could be an excellent opportunity to request a link to your website. 

Responding quickly to these remarks will assist you not only secure backlinks, but also build relationships within your business.

to summarize, Google compares your site’s optimization efforts against those of your competitors during the ranking process. Your backlink profile is one of the most important aspects Google considers. If you want to look good and stay ahead of your competitors, you must monitor their off-page SEO methods. Use the tactics discussed in this article regarding locating rivals’ backlinks to improve your own backlink profile. Investigate tools such as SE Ranking’s Backlink Checker and Backlink Gap Analyzer, Bing Webmaster Tools, and the power of mentions to bolster your own backlink armory.

 Read more about Exploring Competitor Backlinks: A Vital Strategy for SEO Success

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