Google’s ranking system is continually being updated in order to give relevant results. However, one indicator continues to have a significant impact on rankings: free link building tools .
Backlinks from other websites serve as a vote of trust. If all other conditions remain constant, a site with more backlinks will outrank a site with no backlinks.
That doesn’t imply you can spam your site with backlinks and expect to rank high. To increase your authority, you must obtain links from relevant and trustworthy websites.
The good news is that there are numerous tools available to help you design a link-building plan, from assessing your competitors’ link profiles to doing outreach and monitoring existing backlinks.
Are you wanting to launch an effective link-building campaign?
Then you’ve come to the right place. This article will go over the in detail.
10 Best Free Link Building Tools
There is no shortage of link building services tools on the market, but selecting the best one for your company is difficult.
Here is a list of free tools that will help you with your white hat link development approach.
- Backlink Monitoring with Majestic SEO
Majestic SEO link-building is a well known tool. It crawls and maps the web to provide a comprehensive “Link Intelligence” database.
How Does It Work?
Majestic SEO provides two indexes: fresh and historic.
The Fresh Index is a compilation of pages and links discovered in the last 120 days. It also includes any links you may have lost during that time. This is important for determining how link building campaigns effect your current rankings.
The Historic Index is a large database that contains billions of unique URLs and spans the last five years. This allows you to track the SEO performance of your website over time.
When you sign up for a free plan, you will have limited access to some of its features. However, crucial data such as external backlinks, referring domains, and more can still be viewed.
Trust Flow is a measure that shows the quality of links pointing to a URL, whereas Citation Flow shows the quantity of links pointing to a site. (Both are included in the free plan.)
Viewing the Trust Flow and Citation Flow of sites ranking on the first page for a specific term is one approach to use Majestic SEO. This can help you understand how easy or tough it is to rank.
Pricing for Majestic SEO
If you want more features and metrics than what the free plan provides, you can also subscribe to a subscription plan.
The Lite plan costs $49.99 per month and the API subscription (perfect for developers and agencies) costs $399.99.
Here’s a rundown of the plans available from Majestic SEO:
You can also save money if you choose an annual plan.
Respona is an all-in-one blogger outreach platform that includes all of the tools needed to set up and run an email campaign for any purpose, including link building, digital PR, marketing, and even sales.
How Does It Work?
It integrates with Google and key SEO tools like Ahrefs and Semrush for easier prospecting, and it pulls stats like domain rating and organic traffic.
A sophisticated email finder is also incorporated, making it exceedingly simple to automatically identify the proper person’s contact information.
Respona’s user-friendly interface walks you through the process of developing and executing outreach campaigns, as well as tracking your performance and the state of your interactions with each prospect.
The technology will be especially valuable to link builders, as it was first utilized to assist Visme in scaling their link building outreach efforts, resulting in the website receiving over 3 million organic visitors each month.
- Email finder/verifier that is automated
- Email drip campaigns
- Excellent for identifying potential link opportunities.
- Personalization to a high degree
- Analytics and reporting are included in.
- Email health updates
- Integration with well-known SEO tools
Pricing on demand
Respona has a 7-day free trial period as well as two basic plans: Starter ($99/month) and Unlimited ($499/month):
The Starter package includes one sender email to connect as well as 5000 monthly email lookup credits.
The limitless package includes limitless sender emails and credits, as the name implies. You can use all of the features with either plan.
Custom plans are also available to meet your specific requirements.
Hunter.io Can Help You Find Emails
Hunter.io is a service that helps you find email addresses quickly.
How Does It Work?
One of the most crucial parts of link development and public relations is outreach. The procedure entails contacting webmasters and asking an inbound connection back to your site.
However, one common issue with an outreach email campaign is locating the correct contact information.
Your email will most likely go unopened if you do not reach the appropriate person. Complicating matters even more is the fact that corporations do not always display their employees’ email addresses.
Hunter.io allows you to find email addresses associated with any website instantly. To begin your search, enter the URL of the company.
To view the full results and access other tools like as search filters and CSV downloads, you must first create an account.
Another useful feature provided by Hunter.io is email verification (as indicated by the green checkmarks above). This indicates that an email is active and being used.
A free account allows you to conduct 50 free searches per month, but you can always upgrade to a premium plan as you increase your outreach email volume.
Hunter.io provides various plans based on your requirements. If you’re just getting started with outreach for link building, the free plan is ideal for you.
Here’s a rundown of the many plans available through Hunter.io’s email finding tool:
A yearly plan might save you up to 30%.
Finding Broken Links using Ahrefs
Ahrefs provides a comprehensive set of SEO tools for keyword research, rank tracking, backlink development, and more. But in this post, we’ll solely look at their broken link checker. It’s free to use and can help you develop high-quality links to your website.
How Does It Work?
You can rapidly check for broken inbound and outbound links on your site with Ahrefs’ broken backlink checker. Repair any broken links to avoid sending visitors to a 404 page.
The Ahrefs broken backlink checker isn’t simply for your own site. You may also use the tool to inspect websites in your industry for broken outbound connections.
Enter a URL and the program will provide a list of broken links.
If a site is directing to a defunct resource, you can develop something comparable and request that they redirect to your page instead.
You can also use Ahrefs’ broken link checker to execute daily, weekly, or monthly crawls to aid in your broken link building efforts. The data can then be exported to a CSV file and used to launch an outreach effort.
Prices for Ahrefs
The Ahrefs link building tool only displays a subset of broken backlinks. To view all of the link data, you must subscribe to one of their premium programs. The good thing is that you also get access to their other tools.
Here’s a look at Ahrefs’ pricing:
A yearly plan includes two months free.
5. Sitechecker for Backlink Monitoring and Backlink Generator
Backlinks Generator and Backlink Analysis are useful SEO tools from the Sitechecker platform that make external website promotion more easier. They allow you to monitor the number and quality of backlinks on your project’s and rivals’ sites, as well as produce connections to landing pages for free, which can be quickly established with the help of landing page creators. It doesn’t take much of your time and can help you get started quickly.
How does it work?
Backlinks Generator is a free link generation tool. It generates indexed backlinks from analysis sites automatically. These projects have a high-quality link profile as well as a large amount of traffic. This allows you to promote the new site more efficiently and avoid overspam on projects in competitive categories.
Backlinks Generator is highly suggested for newly launched projects because it quickly generates the first URLs for landing pages. It is recommended to use the tool in conjunction with other Sitechecker services such as Backlinks Checker to identify links established naturally and Backlinks Tracker to determine which links have the greatest impact on ranking growth.
Backlink examination is a tool for performing a complete examination of backlinks over time. It also includes an analysis of your competitors’ link strategy to help you enhance your positions. This program gathers data from several services to provide the most objective information about link profiles.
The most essential URLs for a website might be discovered by examining traffic patterns and link growth. Analysis for several time periods is possible, ranging from 1 to 12 months. You can create your own link building strategy by using historical data from the previous year.
To use the program, simply collect backlink data from Ahrefs, Semrush, Majestic, and Serpstat and download it in a single click. Then, choose a time period and obtain the analysis data.
You can develop your own plan based on this information.
you can read more about Unveiling the Power of Competitors Backlinks Analysis
Sitechecker’s product line includes Backlink Analysis and Backlinks Generator, which are available in three pricing options. Pricing starts at $49 per month, with the most advanced capabilities available for $249 per month. An annual plan can help you save a lot of money.
Here is an overview of the Sitechecker plans:
A free 7-day trial is offered, and converting to an annual contract will save you 20%.
MozBar for Keyword Research
MozBar is a free Chrome extension that allows you to perform backlink analysis and check metrics directly from search results.
How Does It Work?
MozBar is an extremely user-friendly SEO tool. After installing the browser extension, input a keyword and you’ll be able to instantly see how competitive that search is.
The free edition has limited functionality, but it still allows you to check other metrics such as Domain Authority and Page Authority.
Domain Authority is a metric created by Moz to assess the overall strength of a website and its ability to rank in search results. (Websites having a higher Moz Domain Rating tend to rank better on Google’s first page.)
Page Authority is a metric that assesses a page’s ability to rank in search results for a certain term. Both measures have a scale of 0 to 100, with greater scores corresponding to higher rankings.
If the search results include sites with low Domain Authority, you should be able to rank for that phrase with minimal effort.
Even if the results include competitors with high domain authority, you can boost your domain authority to compete.
You may also use the MozBar tool’s Link Explorer function to do link analysis and view other SEO data to see how sites on the first page of Google get those rankings.
A backlink analysis will provide you a better sense of what it will take to outrank your competitors.
MozBar is a free tool, however its functions are severely limited. If you want more features like rank tracking and backlink data, you can sign up for Moz Pro with the following plans:
There is a free 30-day trial available, and upgrading to a yearly contract will save you 20%. They just raised their prices in 2023.
Whitespark Can Help You Find Local Citations
Whitespark provides a local citation finder that you can use to track your web citations and find new venues to submit your site.
How Does It Work?
To rank for local search searches, you must build citations. A local citation is a web mention of your name, address, and phone number. A profile on a business directory such as Yelp or Foursquare is an example.
With Whitespark’s local citation finder, you may discover new local directories to which you can submit your website. To use the tool, you must first establish an account.
Create a new campaign and fill up the blanks with information about your company. Based on what you submitted, the program will generate a list of citation sources. Maintain consistency in your NAP (name, address, and phone number) with each source to which you submit.
The disadvantage of the free edition is that you can only create one campaign and perform three daily searches. Many of the citation sources it collects are also inaccessible.
Whitespark provides a variety of premium options based on your need. These provide additional capabilities such as the ability to track citations and obtain infinite search results.
Whitespark’s plans are priced as follows:
You can also save money by upgrading to a yearly subscription. They just raised their prices in 2023.
Ubersuggest For Backlink Analysis
Ubersuggest is a keyword research tool that offers a plethora of keyword ideas as well as SEO indicators such as search volume, CPC (cost per click), and ranking difficulties.
A free backlink checker is also included in the program, which indicates who connects to you and your competitors.
How Does It Work?
Before you begin creating links, you should undertake a link analysis of sites that rank on the first page of Google. This will help you understand what it will take to outrank those pages.
The backlink checker on Ubersuggests allows you to analyze competing sites’ backlinks and identify where they receive their links.
Simply enter a keyword for which you wish to rank. Take note of the sites that appear on the first page of search results and enter their URLs into the backroom tool.
A brief link analysis of a site that ranks for the phrase “build a home gym” follows:
It will take some effort, but outranking this site with good quality backlinks is achievable.
Another useful feature is the ability to see where your competitors’ links are coming from.
You can contact such sites and request a link using this information. Improving your link profile will help you rank higher.
Pricing Suggestions from Uber
Ubersuggest is reasonably priced in comparison to other link building tools. When you upgrade to a subscription plan, you have access to SEO training materials as well as other features such as keyword discovery, daily rank tracking, site audits, and more.
Here’s a look at Ubersuggest’s pricing:
You may also begin with a 7-day free trial to test out the paid features of the tool.
Google Brand Mentions Alerts
Google Alerts is a tool for creating notifications on any topic. It’s an excellent method to keep up with industry news. You can, of course, use this tool to create links.
How Does It Work?
When another website mentions your organization, this is referred to as a brand mention. If your company’s name or products are referenced online without a link, that’s a great opportunity for link building.
You may set up Google Alerts to notify you whenever any online pages reference your brand or items. Then you may check through those notifications to see what content mentions your brand.
When you come across an unlinked brand mention, write an outreach email asking them to link to your site. This makes identifying link-building opportunities as they arise easier.
Google Alerts Cost
Google Alerts, unlike the most of the link building tools on this page, is absolutely free for all digital marketers to utilize. To get started, all you need is an email address.
Using BuzzSumo to Find Influencers
BuzzSumo is a content marketing platform for discovering and researching high-performing content.
How Does It Work?
You can use BuzzSumo to collect content insights such as Facebook and Twitter shares, engagement scores, and the amount of links each item has.
This level of understanding enables you to identify information that others are sharing and linking to. BuzzSumo can also help you explore deeper and uncover industry influencers.
You can undertake an outreach campaign with a list of influencers in your sector and encourage them to share or link to your material.
BuzzSumo provides a 30-day free trial. However, if you wish to continue using their software, you must switch to one of their commercial plans, which start at $99 per month. You can also save 20% by paying yearly. BuzzSumo recently raised its prices in 2023.
Backlinks are possibly the most essential factor in Google’s ranking algorithm.
If you want to outrank your competition and bring more visitors to your site, you must prioritize link development.
While you can manually generate connections, you’ll want to consider investing in premium link building tools to speed up the process and keep track of your progress.